Spotted at CES: Willow no wires, no bottles breast pump

Willow wearable breast pump
You know what’s creepy as hell? A grizzled old guy (6 hours airport, 5 hours plane, all my luggage on my back), talking to some PR women at Pepcom (the show before CES in Las Vegas) about a breast pump. Nevertheless I persisted.

Want to pump, be able to get up and hit the bathroom or snag a kid without having to detach, unplug, set aside, etc etc etc? Check out the no wires, no need to stop, Willow breast pump.

Willow is a wearable breast pump that doesn’t require bottles hanging off of you, wires plugged into the wall, or hanging out in that closet they cleared out.

The pump is shaped more or less like a breast, fits under a bra, and collects milk in bags that you can detach later.

Pepcom was loud, I was tired, I had the perfect storm of travel, being annoyed by a 50 pound backpack and attempting to people, but we discussed the basics of why most of these pumps fail so hard and I’m pretty much on team Willow at the moment.

Willow wearable breast pump Willow wearable breast pump

It doesn’t appear the Willow is out yet, but should be out fairly soon based on their website.

So yeah, if you’re looking at a breast pump this promises to solve the issues of having to be chained to a power outlet, stuck in a room, or in a contraption that looks like it came from a Madonna performance circa 1990.

I don’t know what the final pricing will be once it hits Amazon (you can click it to see if it’s there and earn us commission money in the process,) but the beta is currently running about $480 USD.

Willow wearable breast pump
click to embiggen
Willow wearable breast pump
click to embiggen

While that’s kind of expensive up against a Madella (the pump that just works,) the cost to not be tethered and be able to get up and move around is probably worth it. Plus you’ll potentially be able to pump more volume because you’re not stuck doing this at certain times.

I don’t have any info on whether the batteries are easily swappable, or how long they last on one charge, but that’ll probably be on the site soon enough.

The other cool thing is the pumps sync with an app and can monitor volume, times, etc.

The website probably has the best line “Willow® works quietly inside your bra, collects your milk in a disposable, spill-proof bag, and tracks your volume through the app. Now you can move freely and do things—real things—while you pump”

So yeah, get some real things done.